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What’s happening at Comet.

Insights on Salesforce, Shopify, customer data and AI from the Comet consulting team.

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Thursday, January 29, 2026
Comet CX is committed to a fair and equitable workplace, where authority and trust are deliberately distributed across the organisation and matched with deep accountability.
Nathan Spataro
Thursday, February 20, 2025
Comet CX is evolving—our new branding embraces a fresh, white-dominant palette, refined digital experience, and a design that reflects our commitment to clarity, innovation, and exceptional customer experiences.
Rob Scott
Tuesday, January 28, 2025
One of the most effective practices we use to improve productivity and team wellbeing is a simple, recurring session supported by coaching and behavioural change. It runs once a week, takes less than an hour, and delivers compounding benefits over time.
Steven Ma
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Tuesday, November 3, 2026
Amitav Roy

Shopify Editions Fall '26 - A Deep Dive into the Exponential Edition

Shopify’s Fall ‘26 Edition is called Exponential, and it adds more than 220 updates across 11 categories, from agent checkout and fraud protection to a refreshed admin and a new theme architecture. Here is what matters, what is still rolling out, and what to do before the holiday peak.

Friday, October 16, 2026
Amitav Roy

AI Business Operations Apps: Why the Winners Will Be Governed, Not Just Clever

Everyone has tried AI in a chat window. The real shift is AI inside the apps that run your business: forecasting, CRM, outreach, task routing. Here is how to build ones your team will trust, with human gates, clean data contracts and a read-only start.

Friday, September 25, 2026
Amitav Roy

Migrating Off Magento - The Checklist Nobody Gives You Before You Start

Most Magento-to-Shopify migration guides cover the obvious: move your products, move your orders, pick a theme. The projects that go sideways are the ones that stopped there. Here's the checklist that actually matters.

Tuesday, September 22, 2026
Amitav Roy

From Bespoke Booking Flows to In-Store Portals: What Custom Web Apps Unlock That Shopify 'Alone' Can't

Shopify's real power isn't the checkout, it's how much you can build on top of it. We put that to the test multiple times: once with a custom React booking flow that hands off to Shopify checkout, and again with a staff-facing app that runs an entire store counter without ever opening Shopify Admin.

Monday, September 21, 2026
Amitav Roy

Shopify Editions Spring '26: A Deep Dive into the Latest Enhancements

About 3 months ago, Shopify just dropped its biggest Edition yet: 150+ updates, and the message is clear - commerce is going Agentic.

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