Blog

What’s happening at Comet.

Stay informed with product updates, company news, and insights on how to sell smarter at your company.

Featured

Thursday, January 29, 2026
Comet CX is committed to a fair and equitable workplace, where authority and trust are deliberately distributed across the organisation and matched with deep accountability.
Nathan Spataro
Thursday, February 20, 2025
Comet CX is evolving—our new branding embraces a fresh, white-dominant palette, refined digital experience, and a design that reflects our commitment to clarity, innovation, and exceptional customer experiences.
Rob Scott
Saturday, February 15, 2025
Celebrating four years of Comet CX, a journey of growth, innovation, and delivering high-impact technology solutions for businesses.
Nathan Spataro
Wednesday, September 30, 2026
Steven Ma

Operational Excellence - the secret to high performing companies

At its core, operational excellence is not about tools, frameworks, or maturity models. It is about rhythm. The most fundamental cycle consists of four elements: a metric, a goal, a task list, and a cadence. When these work together, they create an operating rhythm that makes progress sustainable rather than episodic.

Tuesday, June 30, 2026
Steven Ma

Burnout and avoiding it - helping professionals stay high performing

As a founder, it is very easy to become narrowly focused on delivering the work above almost everything else. Looking after your people, your family, and yourself often slips down the priority list, sometimes precisely because you believe those things will sort themselves out later.

Sunday, December 21, 2025
Rob Scott

Shopify Editions 25: A Deep Dive into the Latest Enhancements

Shopify Editions 25 brings essential enhancements—from customizable checkout blocks and refined customer accounts to faster performance and global market expansion—that empower merchants to optimize their online stores for a better customer experience.

Sunday, September 15, 2024
Comet CX

Comet CX CEO Nathan Spataro Appointed to Salesforce APAC AI + Data Advisory Board

Comet CX CEO Nathan Spataro's appointment to the Salesforce APAC AI + Data Advisory Board marks a pivotal step in driving collaborative innovation and transformative AI, data, and CRM strategies across the region.

Thursday, September 5, 2024
Nathan Spataro

Unwrapping the Salesforce Winter ’25 Update for Marketing Cloud

The Salesforce Marketing Cloud Winter ’25 update empowers marketers to revolutionise customer engagement through AI-powered automation, seamless Data Cloud integration, and dynamic, rule-based content personalisation.