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What’s happening at Comet.

Insights on Salesforce, Shopify, customer data and AI from the Comet consulting team.

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Sunday, December 21, 2025
Rob Scott

Shopify Editions 25: A Deep Dive into the Latest Enhancements

Shopify Editions 25 brings essential enhancements—from customizable checkout blocks and refined customer accounts to faster performance and global market expansion—that empower merchants to optimize their online stores for a better customer experience.

Saturday, February 15, 2025
Nathan Spataro

Comet CX Turns 4: Reflecting on Our Journey and Looking Ahead

Celebrating four years of Comet CX, a journey of growth, innovation, and delivering high-impact technology solutions for businesses.

Sunday, September 15, 2024
Comet CX

Comet CX CEO Nathan Spataro Appointed to Salesforce APAC AI + Data Advisory Board

Comet CX CEO Nathan Spataro's appointment to the Salesforce APAC AI + Data Advisory Board marks a pivotal step in driving collaborative innovation and transformative AI, data, and CRM strategies across the region.

Thursday, September 5, 2024
Nathan Spataro

Unwrapping the Salesforce Winter ’25 Update for Marketing Cloud

The Salesforce Marketing Cloud Winter ’25 update empowers marketers to revolutionise customer engagement through AI-powered automation, seamless Data Cloud integration, and dynamic, rule-based content personalisation.